Holy Cow by Meat Church is the bold, beefy BBQ rub that captures the unmistakable flavor of authentic Texas barbecue. Created by pitmaster Matt Pittman, this seasoning was made for brisket, tri-tip, and steaks but shines just as bright on burgers, chicken, and more. With its perfect balance of salt, garlic, and spices, Holy Cow delivers that classic Central Texas taste reminiscent of legendary smokehouses like Franklin, Kreuz, and Smitty’s.

Crafted with high-quality ingredients and no gluten or MSG, this all-purpose BBQ seasoning adds rich depth and mouthwatering flavor to every bite. Whether you’re slow-smoking a brisket or firing up the grill for weeknight burgers, Holy Cow by Meat Church is your go-to rub for authentic Texas-style barbecue.

• No Gluten
• No MSG
• NET WT 12 OZ

Ingredients: Salt, spice, dehydrated garlic & spice extractives.

About Meat Church

Meat Church BBQ was founded by Matt Pittman, a Texas pitmaster whose passion for barbecue began with one unforgettable bite of Central Texas brisket. Rooted in his Alabama upbringing and time spent cooking with his Grandma June, Matt’s approach to BBQ honors simple, great-tasting food made with care. After competing on the hit TV show BBQ Pitmasters, he launched Meat Church Holy Cow—his first small-batch seasoning blend—and quickly built a loyal following of backyard cooks, competition teams, and BBQ enthusiasts nationwide.

Today, Meat Church is more than a seasoning brand—it’s a community built around a shared love of smoke, fire, and flavor. From signature BBQ rubs and sauces to hands-on cooking classes and YouTube tutorials, Meat Church helps pitmasters of every level craft mouthwatering barbecue at home. Proudly based in Texas, the brand continues to spread the gospel of good food, good friends, and great BBQ.