Texas Sugar by Meat Church is the perfect blend of sweet heat crafted for pork, poultry, and so much more. Created by Texas pitmaster Matt Pittman, this versatile BBQ rub starts with a smooth sweetness and finishes with a subtle, smoky kick, much like the fan-favorite Holy Voodoo. It’s a go-to for ribs, pulled pork, chicken, turkey, seafood, smoked cream cheese, and even popcorn. Balanced and flavorful, Texas Sugar brings that competition-winning taste to your backyard barbecue.
Developed from Matt’s BBQ competition days, this seasoning has helped countless pitmasters “get paid” at KCBS and IBCA events with its proven flavor profile. Made with real honey powder, sugar, paprika, and garlic, Texas Sugar delivers a mouthwatering glaze and beautiful color on any cook. Gluten-free and MSG-free, this Meat Church rub adds that signature Texas BBQ flavor that keeps people coming back for more.
- No Gluten
- No MSG
- NET WT 12 OZ
Ingredients: Sugar, Honey Powder (Refined Syrup, Honey), Salt, Spices, Paprika, Dehydrated Garlic, and Dehydrated Onion.
About Meat Church
Meat Church BBQ was founded by Matt Pittman, a Texas pitmaster whose passion for barbecue began with one unforgettable bite of Central Texas brisket. Rooted in his Alabama upbringing and time spent cooking with his Grandma June, Matt’s approach to BBQ honors simple, great-tasting food made with care. After competing on the hit TV show BBQ Pitmasters, he launched Meat Church Holy Cow—his first small-batch seasoning blend—and quickly built a loyal following of backyard cooks, competition teams, and BBQ enthusiasts nationwide.
Today, Meat Church is more than a seasoning brand—it’s a community built around a shared love of smoke, fire, and flavor. From signature BBQ rubs and sauces to hands-on cooking classes and YouTube tutorials, Meat Church helps pitmasters of every level craft mouthwatering barbecue at home. Proudly based in Texas, the brand continues to spread the gospel of good food, good friends, and great BBQ.

